Privacy Policy


This Privacy Policy is intended at providing information on the collection, use, and disclosure to third parties of personal data by YOYAKU SARL., a company incorporated under French law with its corporate seat at 14 boulevards de la Chapelle 75018 PARIS (hereinafter “YOYAKU”). Through the use of our website at (the “Site”) or placement of a purchase order for any products listed on the Site (each a “Product”), you are accepting and consenting to the practices set out in this Privacy Policy.

YOYAKU is aware that the security of your private information is an important concern. The protection of your personal data (hereafter referred to as the “Data”) is highly important for us, data protection and the protection of your personal privacy being a priority for our business.
This Privacy Policy should be read in conjunction with the Terms and Conditions and the Cookie Policy.

Collection and use of data

You can use our Site without disclosing your personal data. However, in case you would like to set up your Account (in the My Account section on the Site) or to purchase a Product, or receive our newsletters or contact us for any reasons, you will be required to provide your Personal Data during a registration process, such as full name, phone number, e-mail, shipping address, and billing address if different from shipping address, as the case may be, in case such Data is necessary for (hereinafter the “Processing Purposes”):

(a) registering and operating your Account on our Site;
(b) processing your purchase Orders for Products listed on the Site;
(c) the performance of a Contractor in order to take steps, at your request, prior to entering a contract (such as the supply by YOYAKU of the Products you ordered);
(d) processing of payments;
(e) subscription to services offered by YOYAKU such as services related to promotions (including the use of coupons);
(f) sending the newsletters you subscribed for;
(g) processing your inquiries.

Any personal Data communicated during the registration process will be processed by YOYAKU, as a data controller within the meaning of the General Data Protection Regulation, France data protection laws, or any applicable regulations.

Your Data shall be used only for the Processing Purposes for which they were originally collected. The Data may be processed for a legitimate purpose different than the Processing Purposes only if such legitimate purpose is closely related to the Processing Purposes. In case of any intention to further process the Data for a purpose other than the Processing Purposes under this Privacy Policy, we shall provide you, before that further processing, with relevant and detailed information on the envisaged processing.

You are required to provide YOYAKU with accurate and complete Data. Failure to do so shall constitute a breach of the Terms and Conditions and this Privacy Policy, which may result in immediate termination of (a) your account on the Site, (b) your Purchase Order (and subsequently the shipping of any Products you ordered from YOYAKU) or (c) the supply of any services by YOYAKU. Furthermore, you expressly agree to maintain your registration information up to date and to ensure that it is accurate and complete at all times.

It is our policy that this Data will not be disclosed, shared with, sold, or rented to third parties other than expressly provided under this Privacy Policy

Customer Accounts

By registering an account, you can save Products on a waitlist to be emailed when this product becomes available, for out of stock products, view your activity history / Orders placed through the Site, manage your shipping and billing address (to be used on the checkout page by default) and edit your password and Account details.

You can open an account on our Site by submitting your name, surname, a valid email address, a billing address, and a shipping address (if different from the billing address), and a password for the use of your account. While we do our best to protect your personal information, we cannot guarantee the security of any information that you disclose to YOYAKU and you are solely responsible for maintaining the secrecy of any passwords or other account information. Your data will be used exclusively because of registering and operating your Account on our Site, for the sole purpose of granting you the opportunity to effectively manage your Orders.

Refusing to complete the registration process by failing to provide all required, correct and complete Data will prevent your Account registration process from being completed and accessing your activity history on the Site.

Supply of Products and Payments

Placing an Order shall not be conditioned by the registration of an Account on our Site.

When placing an Order through the Site, you will be required to provide your full name, email address, phone number, billing address, and/or shipping address. If you already have an Account, your Customer information, including registered addresses, will be used on the checkout page by default.

You may choose to pay and pick up the Products directly at YOYAKU  shops. If you choose to pay online for the Products by credit or debit card, you will be directed automatically to the site of an external payment processor partner. Our partner may require you to provide information on the debit card or credit card solely to process your payment to YOYAKU  (as a Seller) in connection with the purchase of the Product(s) you ordered. We recommend consulting the partner’s Data Privacy Policy.

Refusal to complete the registration process by failing to provide all required, correct and complete Data will prevent completion of the placing your purchase Order or, as the case may be, the processing of your payment, resulting in immediate termination by YOYAKU  of your purchase Order of the supply of any Products you ordered.

All relationships arising between YOYAKU and each Customer using the Site for, on, or after placing an Order are subject to the Terms and Conditions and this Privacy Policy.

Service and Support

You can ask for our assistance or address us any questions, comments, suggestions, or concerns regarding the Site, the Products, the Contract, or the processing of your personal data by contacting YOYAKU  at the addresses under the “Contact” section of the Site. We ask you to provide all reasonable details so we may answer your request (such as full name, phone number, and e-mail). Your data will be used exclusively because of analyzing your request and, if accepted by YOYAKU, taking all necessary steps to answer such request.

Refusal to provide reasonable details will prevent YOYAKU  to analyze or answer your request.


You can subscribe to our email newsletter service, by providing a valid e-mail address to which the newsletters should be sent in the “Newsletter” section on our Site or by providing consent when you set up your account, in addition to your express consent for receiving our newsletters.

For the newsletter dispatch, we use the so-called double opt-in process, meaning that we will only send you the newsletter if you have confirmed your registration by accessing the dedicated link in the confirmation e-mail we send after you subscribe to our Newsletter. This way, we wish to ensure that only you, as the owner of the specified e-mail address, can register for and receive our newsletters.
You can unsubscribe from our email newsletter service at any time, by either sending an e-mail to [•] with your request for cancelation of your subscription or accessing the cancellation of subscription dedicated link existing at the end of each newsletter. The cancelation of your subscription shall not affect the lawfulness of processing based on your consent before its withdrawal.

Use of Cookies and Usage Statistics via Google Analytics

We use cookie technology for our Site, which allows us to make your browsing experience easier, for statistical purposes and for improving our Site. Usage of a cookie is in no way linked to any personally identifiable information while on our Site.

We are also using Google Analytics to analyze information gathered from visitors to the Site. This information allows YOYAKU to better understand the users of the Site, and how they use it. No personally-identifying information is included in this type of reporting.

We do not use cookies to collect personal Data and use no technology that connects information collected by cookies to the Data of our Site’s users.
For detailed information on the use of cookies and usage statistics via Google Analytics on our Website, as well as how you can opt-out of certain types of this processing, disable the storage of cookies, or remove registered cookies, please go to our Cookie Policy.

From time to time, our Site or the newsletters may contain links to other websites or resources on the Internet. Please be aware that these other websites or resources are not under YOYAKU’s control and you acknowledge and accept that YOYAKU is, under no circumstances, responsible or liable, directly or indirectly, for the privacy practices or actions of such other sites or their operators. The inclusion of any such link does not imply endorsement by YOYAKU or any association with its operators. We encourage you to be aware when you leave our Site and to read the privacy statements of every website that collects personal data. The Privacy Policy you are currently reading applies solely to information collected by YOYAKU.

Recipients and Transfer of Data

YOYAKU may transfer your Data, by disclosure or providing remote access, only through secured applications, to third parties such as commercial partners of YOYAKU, acting as data processors for and on behalf of YOYAKU. (e.g. hosting, legal and financial advisors, payment processor provider, technical service providers, or service providers providing dispatch support), with whom YOYAKU has made the necessary contractual agreements required by EU and national regulations.

We shall transfer data to third parties exclusively to the extent necessary to serve the applicable Processing Purposes for which your data is collected and processed. You expressly agree to the disclosure of your personal data to these data processors.

YOYAKU may disclose the Data to comply with the law or in response to a request from a court or other legal authority, such as a warrant or a subpoena. YOYAKU might also share the information if we believe, in good faith, that it is necessary to prevent or address frauds, protect YOYAKU, or enforce the Terms and Conditions.

Retention Period

Personal data collected and used for the supply of Products by YOYAKU will be stored for a period of 3 years after the termination of contractual relations or any other longer period imposed by the law, an applicable records retention regulation, or public authorities.
Promptly after the applicable storage period has ended, the data shall be:

(a) securely deleted or destroyed; or
(b) transferred to an archive (unless this is prohibited by law or an applicable records retention regulation).

Personal data collected and used for creating your Account or subscription to our Newsletter will be immediately deleted if you terminate your Account or unsubscribe from our email newsletter service.


As part of the administration of our Site, we have taken technical and organizational measures to ensure a level of security appropriate to the risks that are presented by processing, in particular from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access, willful or accidental manipulation, access by third parties, deletion and modification.

You shall be notified concerning a data security breach, within a reasonable period of time following discovery of such breach, unless a law enforcement official determines that notification would impede a criminal investigation or cause damage to national security. In this case, notification shall be delayed as instructed by such law enforcement officials. We shall promptly respond to your inquiries relating to such a data security breach.

User’s Rights

According to applicable data privacy regulations, you always have the right to obtain from YOYAKU confirmation (free of charge if once per year) as to whether or not data concerning you is being processed and, where the case, access to the Data and the following information: the purpose of the processing, Data concerned, recipients of the Data, storage period, your rights under the data protection regulations and the source of the Data (if it was not you providing your Data to YOYAKU.).

You also have the right to obtain from YOYAKU, without undue delay, the rectification of inaccurate Data.

You also have the right to request the erasure of the Data or restriction of the processing provided conditions for such operation are met under the applicable law. In such case, personal data collected and used for creating your Account will be deleted within a 30 days term and as a result, your account will no longer be valid.

You have the right to Data portability (receiving your personal data in a structured, commonly used, and machine-readable format and transmit those data to another controller) and a right to object, on grounds relating to your particular situation, at any time to processing of your personal data, including profiling, if the processing of personal data is based on a legitimate interest pursued by YOYAKU or a third party.

You can object to the processing of your Data for direct marketing purposes by either sending an e-mail to [email protected] with your request for cancelation of subscription or accessing the cancellation of subscription dedicated link existing at the end of each newsletter.

Except for cases when the processing of your Personal Data is necessary for entering into or performing, a Contract, you have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

You may exercise your rights freely and at any time, by sending a written and dated request accompanied by proof of your identity using the contact details in the final section of this Privacy Policy.

We encourage you to contact us immediately if you believe that your personal data was provided without consent, by sending us a written and dated request accompanied by proof of your identity using the contact details in the final section of this Privacy Policy.


From time to time, we may need to update this Privacy Policy. When we do so, we will post those changes on our Site so you can always have access to details about the information we collect, how we use it, and under what circumstances, if any, we disclose it. Any such change, material or otherwise, shall enter into force with immediate effect at the publishing date on our Site.

If at any point we decide to use personal data in a manner different from that stated at the time it was collected, we will notify you by email. You will have a choice as to whether or not we may use your Data in this different manner. Otherwise, if possible, we will use the Data following the Privacy Policy under which the Data was collected.

Contact Information

If you have any further questions about how we process your personal information, or if you would like to exercise any of your rights under this policy, please send us a written and dated request accompanied by proof of your identity, using the following contact details: [email protected]

Requests for access, correction, restriction of processing, or erasure must be in writing and are subject to applicable legal restrictions.

We shall ensure adequate steps are taken to address your request without undue delay and, in any event, within 30 (thirty) days of receipt of the request. The information shall be provided by electronic means where possible, unless otherwise expressly requested by you in writing.

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